Unless you are completely up to date with the politics of Hollywood's studio system, you may not be fully aware of who owns the rights to particular characters. Marvel Studios is in control of most of it's own intellectual properties, Iron Man, Captain America, et al.
But what it doesn't own (cinematically speaking) are some of it's more popular characters, Spider-Man being the important one here (the web-head is currently owned by Sony). What this generally means is that he is unable to appear in other movies featuring Marvel characters, like his good friends The Avengers.
Today, however, a historic decision to share the character between studios has been made. This means that Kevin Feige, Marvel Studios' producer will get on board for the next Amazing Spider-Man movie due it 2017. It also means that Spidey will appear in a Marvel movie before then, with titles like Captain America: Civil War or Doctor Strange, being the film he will be in.
If only the X-Men could be brought in on it all.
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